Is Your Email Provider Costing You Sales? Here’s How to Find Out
Email remains one of the most powerful and cost-effective marketing channels for businesses. Whether you’re sending promotional campaigns, order confirmations, or automated sequences, your email provider plays a major role in determining how many of your messages actually reach customers—and ultimately how many sales you generate. But what if the very service you rely on is silently losing you revenue? Many businesses continue using outdated, low-quality, or poorly configured email providers without realizing the long-term impact on conversions. Here’s how to find out if your email provider is costing you sales—and what you can do to fix it. 1. Your Emails Aren’t Reaching the Inbox Deliverability is the biggest hidden revenue killer. If your emails land in spam instead of the inbox, customers never see your offers. Warning signs: Sudden drop in open rates Customers saying they didn’t receive OTPs, invoices, or order updates High bounce rates No improvement even after impro...