Email vs SMS Marketing – Which One Delivers Better Engagement?

What does "engagement" mean for a business? It means things like opening messages, clicking links, replying, buying products, and remembering your brand. It's getting harder to stand out and grab people's attention. Email and SMS are two main tools we use to get this kind of engagement. We'll explore which one works best. 📩 What is Email Marketing? Email marketing involves sending promotional or informational content directly to a subscriber’s inbox. It’s widely used for: Understanding the Landscape: Email Marketing's Strengths and Weaknesses The Powerhouse of Rich Content and Personalization Versatile Content Delivery Email lets you send lots of different content. You can include pictures, videos, moving GIFs, and long stories. It's great for newsletters, new product announcements, teaching customers, and telling your brand's story. mail can really show off what you offer. Deep Personalization Capabilities You can make ema...